Jun

27

Keywords are they worth the effort?

June 27, 2008 | Leave a Comment

Keywords,are they really worth the research and how do I do that?

You’ve most likely heard about it but not actually thought about why or what is involved with keyword research

The chances are that you have found this blog post or article through keyword. Maybe you typed in “Keyword” in your search engine or other search facility and found this information that way.

The point is that keywords word and they will certainly get you more traffic and visitors to your products if used correctly.

To understand the concept better and to see how this works I’d like you to just carry out a simple exercise.

This is a preview of Keywords are they worth the effort?. Read the full post (427 words, estimated 1:42 mins reading time)

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Apr

19

Being Successful Means Being Cutting Edge

April 19, 2008 | Leave a Comment

Going beyond traditional marketing communication is critical for creating successful campaigns.

In a complex world with information caches growing at a staggering rate there exists a need for filters and simplification.  Today’s business professional cannot spend hours combing the web and essentially “panning for gold?.  Success is linked to knowledge, current and applicable knowledge.  More than anything customer comments today center on benchmarking and exceeding expectations.  Focusing on what the competition is doing today is only the first step, it must be followed by implementation of ideas that are as good as or better than those noted in benchmarking.  

This is a preview of Being Successful Means Being Cutting Edge. Read the full post (392 words, estimated 1:34 mins reading time)

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Apr

19

Go for an arresting Claim?

April 19, 2008 | Leave a Comment

Remember the Wizard of Oz?  When the great curtains of the Emerald City
were finally pulled back, Dorothy and her friends found?nothing.   Just
a small anxious figure who had until then been able to project a big
confident illusion.   Well, advertising people have been hiding a
dreadful secret, they have nothing to hide, nothing to propose, and,
worse still, nothing to support their bombastic illusions!

Listen to an ad man speak and you would not gain the impression of a
master strategist, towering intellect, communications colossus and
business titan whom we underestimate at our peril.

This is a preview of Go for an arresting Claim?. Read the full post (855 words, estimated 3:25 mins reading time)

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