May

23

Marketing: More Art Than Science?

May 23, 2008 | Leave a Comment

Measurable results-oriented marketing and advertising clash with creative ad programs. The bell rings and the two contestants, Art in the red corner, and Science in the blue corner, are back at it again. Here we go folks, for another round of “Is marketing all about Art or does Science prevail.

The Financial Post newspaper ran an interesting article on the morning of November 23, 2007 titled, “More art than science.?

The article discusses the need for more companies to measure their marketing and look at their ROI. Wow, that’s a new idea!

This is a preview of Marketing: More Art Than Science?. Read the full post (630 words, estimated 2:31 mins reading time)

Share This

Close
E-mail It