Price tests can create more problems than benefits unless you evaluate potential drawbacks in advance. This article poses questions to help you check for those issues.

You want to earn more money and are convinced that a different pricing structure would help. But you don’t want to make a costly mistake. A good approach is to do a test. But you have many ideas to test. Which ones should you do?

These questions are designed to make it simpler for you to think about your choices of which pricing structure tests to run.

There are serious problems with psychological tests conducted in a laboratory.

Psychological laboratory tests suffer from a series of common philosophical, methodological, and design problems.

A. Philosophical and Design Aspects

  • Ethical ? Experiments involve the patient and others. To achieve results, the subjects have to be ignorant of the reasons for the experiments and their aims. Sometimes even the very performance of an experiment has to remain a secret (double blind experiments). Some experiments may involve unpleasant or even traumatic experiences. This is ethically unacceptable.
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