Customers add items to the shopping cart, arrive at the checkout page, but then do not complete the checkout process. Why do so many customers go through the time and trouble to load up their shopping carts, only to leave without the merchandise?

Customers add items to the shopping cart, arrive at the checkout page, but then do not complete the checkout process.

Why do so many customers go through the time and trouble to load up their shopping carts, only to leave without the merchandise?

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