Plan your mailings annually along with your sales, workshops and promotions. If done correctly your message will flow with your brand, get a clear message across to your audience, and it will make them take action.

Assuming you have a great graphic artist who designs your marketing materials, mailers and collateral (which is a big assumption, I know)…

Where do you go to get them printed and/or mailed? How do you know which messages will be better to use? How often should you send mail out to your list?

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