Feb

12

The Layers Of Your Brand

February 12, 2008 | Leave a Comment

Branding is a hot topic in marketing these days, but it’s defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layer.

Here are our definitions of some of the most important Brand Layers:

Brand Foundation

The base from which all brand elements will be created and measured against for accuracy. This layer consists of the following elements:

- Brand Vision is your company’s plan for itself-how your company wants to appear to the world, and how your company wants to grow and change in coming years.

This is a preview of The Layers Of Your Brand. Read the full post (1129 words, estimated 4:31 mins reading time)

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Dec

20

Boost Your Branding With Promotional Items

December 20, 2007 | Leave a Comment

Branding is an important part of any company’s process. Basically, branding is taking your company name and image and helping the customer view your business in a certain light. Branding includes your company name, your logo, the colors your use, and even the sounds associated with your products or services.

When you brand your company in a certain way, your audience of potential customers, they’ll have a clear image of you in their heads. Some of the most successfully branded companies include McDonald’s, MTV, Disney, Microsoft, Mercedes-Benz, CocaCola, Playboy, and Nike. You can join their wonderful branding as well, and one way to help brand your company is through the use of promotional items.

This is a preview of Boost Your Branding With Promotional Items. Read the full post (574 words, estimated 2:18 mins reading time)

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