Jul
27
allegiance and the leadership
July 27, 2008 | Leave a Comment
Different leaders have different ideas about leadership. For example, see below Jack Welch’s perspective, which even though quite modern compared to many leaders, is nevertheless based on quite traditional leadership principles.
Different leaders have different ideas about leadership. For example, see below Jack Welch’s perspective of leadership, which even though quite modern compared to many leaders, is nevertheless based on quite traditional leadership principles.
First here is a deeper more philosophical view of effective modern leadership which addresses the foundations of effective leadership, rather than the styles and methods built on top, which are explained later.
Jun
21
Parenting Advice 101: Parents Need More Than A Date Night, They Need Adventure
June 21, 2008 | Leave a Comment
Parenting advice can come in all shapes and sized but the best parenting tip available is to take care of the marriage.
Oh, to remember the days of young love… The twinge you were feeling when getting ready for your date. The anticipation of the kiss. The emptiness when you were apart. The giggles over their little habits. The comfortable silence.
Then the silence.
Of course your marriage evolved into a much more meaningful state. And, the dedication and loyalty that you have now doesn’t even compare. The love has enriched and strengthened.
May
23
Primary aim of any business is to have maximum Return on Investment or ROI. Many businesses have now started keeping special funds for marketing and advertising, so that they can have more brand exposure. Promotional items are one of the best ways of marketing and used by majority of the companies.
According to experts, promotional items offer excellent ROI in many different avenues of the marketing spectrum. The biggest advantage of using promotional items is that they are pocket friendly and they can catch the attention of your best prospects and woo them to visit you at a trade-show booth. They even keep your company in the forefront of their minds, trade on their loyalty, and turn them into adverts for your services.
Apr
4
Where Does Your Brand Stand?
April 4, 2008 | Leave a Comment
What is your brand’s ranking among others
In order for your business to stand out, you need to first
look at your present brand positioning. Where you stand in terms of your brand
recognition can be your means to boost sales and be ahead of your competition.
Your brand positioning is your key in making your business a significant mover
in your industry.
So what is brand positioning? And where does your brand
stand in your market?
Dec
31
Value First Marketing
December 31, 2007 | Leave a Comment
The past few decades have brought an ever-increasing number of marketing messages our way. Between television, magazines, newspapers, billboards, intentional product placement and celebrity endorsements, the level of advertising has become overwhelming for the average consumer. And as a result, today’s consumers have become desensitized to marketing in general.
This article will explore today’s new realities for advertisers, either online or offline. There’s a new approach in marketing today and it requires a lot more than ever before. Does that mean marketing is becoming prohibitively expensive? Absolutely not. In fact, done properly, modern marketing can establish customer loyalty far beyond what was possible in decades past.



