Apr

4

Getting the most from Google Adwords

April 4, 2008 | Leave a Comment

Despite recent developments in Web 2.0 advertising and marketing Google
Adwords remains one of the most effective ways of advertising your
product on the internet.

This is a preview of Getting the most from Google Adwords. Read the full post (503 words, estimated 2:01 mins reading time)

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Apr

4

"Are you living your true "Authentic Self"?"

April 4, 2008 | Leave a Comment

Are you surrounding yourself with the right kinds of people? It really is ok to NOT work with someone if it doesn’t feel right. Take a look at your client base and even your friends and family to see where there might be some toxic activity leaking into your brain, yourself and your business.

Let me ask you a question…

Are you surrounding yourself with the right kinds of people?

One thing I’ve learned in business and in life is that it’s vital to my success as a person and a business owner to only keep company or surround myself with people who are good for me.

This is a preview of "Are you living your true "Authentic Self"?". Read the full post (623 words, estimated 2:30 mins reading time)

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Mar

12

Six Easy Steps To Create A Basic Marketing Plan

March 12, 2008 | Leave a Comment

“I know we need a marketing plan, but I’m not sure where to start. And, quite frankly, I don’t have time to stop and figure it out.” This comment made recently by a client is typical of the dilemma faced by many small business owners. We know that we need a marketing plan, but the thought of taking time to write one can seem overwhelming.

This is a preview of Six Easy Steps To Create A Basic Marketing Plan. Read the full post (763 words, estimated 3:03 mins reading time)

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Mar

1

Plan, Coordinate And Compete

March 1, 2008 | Leave a Comment

There was an article in the business press recently about a large retail company known for it’s moderately priced apparel going up-market with a large commitment in floor space and advertising budget to a well known fashion designer’s line of woman’s clothing and home products. The publication of the article coincided (imagine that!) with the kick-off of a coordinated multimillion-dollar, multi-media, multi-month advertising and marketing campaign using newspaper, magazine, billboard (including Times Square in New York City), radio, TV, and in-store displays and signage.

This is a preview of Plan, Coordinate And Compete. Read the full post (419 words, estimated 1:41 mins reading time)

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Feb

18

Internet Security For The Modern Real Estate Agent - Part 1

February 18, 2008 | Leave a Comment

Internet and computer security are huge issues and you could spend a lifetime learning all the aspects of protecting networks and systems. Due to that fact, and because talk of Internet security can bore even the biggest geeks to death, it’s best to break the main topics into manageable chunks. Therefore this is the first of three parts of this article. All three parts of this article can be accessed by following the links below.

This is a preview of Internet Security For The Modern Real Estate Agent - Part 1. Read the full post (1476 words, estimated 5:54 mins reading time)

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Feb

18

Nine Secrets To Winning A Customer With Copy Writing- For Websites, Marketing And Internet Marketing

February 18, 2008 | Leave a Comment

Some businesses get thousands of visitors on their websites each month but rarely get someone to buy their product or services. Why is that? The Internet is not the same playing field as it is when you are face-to-face.

On the Internet, your first impression is likely to be your only impression. You have approximately three seconds to get a visitor’s attention when he or she comes to your site. In just three seconds, they will decide if you are a good choice for solving their problem. And once they click off your site, you have lost them forever.

This is a preview of Nine Secrets To Winning A Customer With Copy Writing- For Websites, Marketing And Internet Marketing. Read the full post (943 words, estimated 3:46 mins reading time)

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Feb

17

For Affective Online Advertising Write An Affective Subject Line

February 17, 2008 | Leave a Comment

Being the Associate Director for an online business that puts businesses’ products and services in front of thousands of potential consumers on a daily basis, I am constantly getting emails from our customers, and those looking to become our customers, on how to write an affective Internet promotion on our web site.

More specifically, how to write an affective headline or subject line that will really draw in a customer to investigate what you have to offer. That is what I am going to focus on in this article segment, the `art` of writing and developing a quality online promotion or advertisement subject line.

This is a preview of For Affective Online Advertising Write An Affective Subject Line. Read the full post (596 words, estimated 2:23 mins reading time)

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Feb

12

The Layers Of Your Brand

February 12, 2008 | Leave a Comment

Branding is a hot topic in marketing these days, but it’s defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layer.

Here are our definitions of some of the most important Brand Layers:

Brand Foundation

The base from which all brand elements will be created and measured against for accuracy. This layer consists of the following elements:

- Brand Vision is your company’s plan for itself-how your company wants to appear to the world, and how your company wants to grow and change in coming years.

This is a preview of The Layers Of Your Brand. Read the full post (1129 words, estimated 4:31 mins reading time)

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Jan

31

Death By Powerpoint - Creating Presentations That Compliment (not Kill) Your Message

January 31, 2008 | Leave a Comment

If I see one more PowerPoint presentation …

We’ve all said it.

We’ve all heard it.

What was once a revolutionary tool for enhancing the rote presentation has become a threat in the corporate marketplace. Personally, I want to run for cover anytime I see a junior executive in command of a clicker and a projector in the boardroom.

A large part of my business is working with clients to create compelling presentations with visual impact – without losing their audience. This process generally begins with my clients sharing their presentation outline with me and we begin to work together to see what’s essential and what’s best left for another form of communication.

This is a preview of Death By Powerpoint - Creating Presentations That Compliment (not Kill) Your Message. Read the full post (766 words, estimated 3:04 mins reading time)

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Jan

20

8 Ways To Know If Your Marketing Plans Are Garbage Or Groceries

January 20, 2008 | Leave a Comment

Which online marketing strategies bring home the groceries affording you a better lifestyle. And a piece of mine. And which ones are full of garbage that make you nauseated on eye contact. Find out which marketing strategies are keepers and which ones should be tossed!

  1. The laid out Marketing Strategy suggest that you bid as high as you can on your pay per clicks no matter what the price is because eventually you will drive the price back down. Huh, what, investing your marketing dollars using this strategy can cause them to dwindle real quickly. GARBAGE -TOSS IT

This is a preview of 8 Ways To Know If Your Marketing Plans Are Garbage Or Groceries. Read the full post (504 words, estimated 2:01 mins reading time)

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