Mar

1

Plan, Coordinate And Compete

March 1, 2008 | Leave a Comment

There was an article in the business press recently about a large retail company known for it’s moderately priced apparel going up-market with a large commitment in floor space and advertising budget to a well known fashion designer’s line of woman’s clothing and home products. The publication of the article coincided (imagine that!) with the kick-off of a coordinated multimillion-dollar, multi-media, multi-month advertising and marketing campaign using newspaper, magazine, billboard (including Times Square in New York City), radio, TV, and in-store displays and signage.

This is a preview of Plan, Coordinate And Compete. Read the full post (419 words, estimated 1:41 mins reading time)

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Feb

16

Make Custom Home-building Process A Dream With Seven Steps

February 16, 2008 | Leave a Comment

You probably know someone who has built a custom home. Chances are you heard their stories of construction delays and going over budget. These situations often result from a homeowner not being fully prepared prior to beginning the process. While the thought of the ultimate home with all of your desired features is intriguing, you don’t have to let the actual process of building your dream home be overwhelming.

So, go ahead and come out from hiding and remember this wisdom from Anatole France who once said, “To accomplish great things, we must not only act, but also dream; not only plan, but also believe.”

This is a preview of Make Custom Home-building Process A Dream With Seven Steps. Read the full post (615 words, estimated 2:28 mins reading time)

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