May

12

Case Study - Teasing Your Customers

May 12, 2008 | 1 Comment

Every December for six years the Marketing Manager for a Midwest company held a presentation in Florida at a famous resort. Current and potential customers from across the country flew to the resort for three days of educational seminars, usually staying over a few more days for personal time at the theme park.

The presentations were educational in nature and were not meant to be blatant company promotions. The seminar group gave each presenter the following:

1. A 45 minute block of time to present their pre-approved educational material.

2. Four hours of time in a booth following their presentation to answer questions.

This is a preview of Case Study - Teasing Your Customers. Read the full post (967 words, estimated 3:52 mins reading time)

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Dec

27

Word Of Mouth Publicity

December 27, 2007 | Leave a Comment

All of you would know that word of mouth is a very powerful public relations weapon. But not everyone realizes that one of the best ways of generating it is through publicity. Publicity is getting free editorial coverage in newspapers or magazines or being talked about on radio or television.

It is very effective when it happens – they say publicity is seven times more effective than advertising.

What is Public Relations?

This is a preview of Word Of Mouth Publicity. Read the full post (830 words, estimated 3:19 mins reading time)

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