May

12

Case Study - Teasing Your Customers

May 12, 2008 | 1 Comment

Every December for six years the Marketing Manager for a Midwest company held a presentation in Florida at a famous resort. Current and potential customers from across the country flew to the resort for three days of educational seminars, usually staying over a few more days for personal time at the theme park.

The presentations were educational in nature and were not meant to be blatant company promotions. The seminar group gave each presenter the following:

1. A 45 minute block of time to present their pre-approved educational material.

2. Four hours of time in a booth following their presentation to answer questions.

This is a preview of Case Study - Teasing Your Customers. Read the full post (967 words, estimated 3:52 mins reading time)

Share This

Jan

31

Death By Powerpoint - Creating Presentations That Compliment (not Kill) Your Message

January 31, 2008 | Leave a Comment

If I see one more PowerPoint presentation …

We’ve all said it.

We’ve all heard it.

What was once a revolutionary tool for enhancing the rote presentation has become a threat in the corporate marketplace. Personally, I want to run for cover anytime I see a junior executive in command of a clicker and a projector in the boardroom.

A large part of my business is working with clients to create compelling presentations with visual impact – without losing their audience. This process generally begins with my clients sharing their presentation outline with me and we begin to work together to see what’s essential and what’s best left for another form of communication.

This is a preview of Death By Powerpoint - Creating Presentations That Compliment (not Kill) Your Message. Read the full post (766 words, estimated 3:04 mins reading time)

Share This

Close
E-mail It