Jun

30

How Does Your Direct Mail Pull?

June 30, 2008 | Leave a Comment

Plan your mailings annually along with your sales, workshops and promotions. If done correctly your message will flow with your brand, get a clear message across to your audience, and it will make them take action.

Assuming you have a great graphic artist who designs your marketing materials, mailers and collateral (which is a big assumption, I know)…

Where do you go to get them printed and/or mailed? How do you know which messages will be better to use? How often should you send mail out to your list?

This is a preview of How Does Your Direct Mail Pull?. Read the full post (925 words, estimated 3:42 mins reading time)

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Jun

11

Slavery Today: What Are You A Slave To?

June 11, 2008 | Leave a Comment

I have a friend who has recently been bitten by the “fitness bug?. Its quite strange. She is not actually training for anything, yet trains hours every day. She pays $40 an hour, (which apparently is cheap) three times a week to a personal trainer. He now gets her to fill in a “food diary? so he can check what she eats everyday. She has stopped enjoying dinners out, popcorn at the movies and any social event which interferes with her training schedule or dietry regime.

This is a preview of Slavery Today: What Are You A Slave To?. Read the full post (949 words, estimated 3:48 mins reading time)

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May

12

Case Study - Teasing Your Customers

May 12, 2008 | 1 Comment

Every December for six years the Marketing Manager for a Midwest company held a presentation in Florida at a famous resort. Current and potential customers from across the country flew to the resort for three days of educational seminars, usually staying over a few more days for personal time at the theme park.

The presentations were educational in nature and were not meant to be blatant company promotions. The seminar group gave each presenter the following:

1. A 45 minute block of time to present their pre-approved educational material.

2. Four hours of time in a booth following their presentation to answer questions.

This is a preview of Case Study - Teasing Your Customers. Read the full post (967 words, estimated 3:52 mins reading time)

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Apr

1

These Stocks Always Get Bad Press

April 1, 2008 | Leave a Comment

       I can remember when the word penny stock was not such a
taboo word. It seems like the advent of the internet has really given penny
stocks a bad rap. It also seems so difficult to find the best penny stocks when
there is a ton of competing information and promotions.

An honest perspective of penny stocks would include the words research and
analysis, which simply means that penny stocks can be a great investment if
done with care and education. I suppose this principal applies to anything
right?

This is a preview of These Stocks Always Get Bad Press. Read the full post (505 words, estimated 2:01 mins reading time)

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Feb

17

For Affective Online Advertising Write An Affective Subject Line

February 17, 2008 | Leave a Comment

Being the Associate Director for an online business that puts businesses’ products and services in front of thousands of potential consumers on a daily basis, I am constantly getting emails from our customers, and those looking to become our customers, on how to write an affective Internet promotion on our web site.

More specifically, how to write an affective headline or subject line that will really draw in a customer to investigate what you have to offer. That is what I am going to focus on in this article segment, the `art` of writing and developing a quality online promotion or advertisement subject line.

This is a preview of For Affective Online Advertising Write An Affective Subject Line. Read the full post (596 words, estimated 2:23 mins reading time)

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