May

12

Case Study - Teasing Your Customers

May 12, 2008 | 1 Comment

Every December for six years the Marketing Manager for a Midwest company held a presentation in Florida at a famous resort. Current and potential customers from across the country flew to the resort for three days of educational seminars, usually staying over a few more days for personal time at the theme park.

The presentations were educational in nature and were not meant to be blatant company promotions. The seminar group gave each presenter the following:

1. A 45 minute block of time to present their pre-approved educational material.

2. Four hours of time in a booth following their presentation to answer questions.

This is a preview of Case Study - Teasing Your Customers. Read the full post (967 words, estimated 3:52 mins reading time)

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Apr

21

Should A Writer Grow Internet Presence - Pros And Cons

April 21, 2008 | Leave a Comment

-THE ISSUES-

Should you spend all your time possible on ‘writing a damn good novel?’ Or should you also spend time to see if you can develop a following in one of the Internet venues, such as MySpace, youtube, podcasting or writing an almost daily blog?

Should you start getting a following now on the Internet of those who like what you say? Or wait possibly years while you write and rewrite an eventually successful novel, should that ever truly happen?

We see from the following excerpts from comments on a writer’s forum the issues highlighted in the commentator’s own words.

This is a preview of Should A Writer Grow Internet Presence - Pros And Cons. Read the full post (2024 words, estimated 8:06 mins reading time)

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Jan

25

3 Powerful And Easy To Remember Questions

January 25, 2008 | Leave a Comment

Sometimes the hardest part of running a one-on-one meeting is knowing what to say at the beginning. What are the first words out of your mouth? It can be an awkward moment after you shake hands and say hello. You don’t want to jump into the “meat” of the meeting. There should be a nice transition from casual conversation to the reason for the meeting.

This is a preview of 3 Powerful And Easy To Remember Questions. Read the full post (480 words, estimated 1:55 mins reading time)

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Dec

1

Timeshare 101 - How To Put Them In The Picture To See And Buy Vacation Ownership And Timeshares

December 1, 2007 | Leave a Comment

In order to put people in the picture, so they can visualize the meaning of your words, you have to understand what the statement means and you have to understand a little bit about how people process information and what physical or emotional factors can interfere with the job to be done.

Let’s start with visualization. If we have sight in our eyes, the eyes are amazing. They can take in almost a billion images in a fraction of time. Our guests have multiple ways of experiencing the visualization of our words. Do you know how to tap into all of the senses during your sales presentation?

This is a preview of Timeshare 101 - How To Put Them In The Picture To See And Buy Vacation Ownership And Timeshares. Read the full post (621 words, estimated 2:29 mins reading time)

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