Niche marketers who want to survive on the Internet and cannot afford to continually advertise will in time have to optimize their website for the search engines.

Fortunately, there are numerous places that you can use to find potential search terms for your chosen market.

Listed below are 2 sites that offer keyword research for free:

· http://www.wordtracker.com/free-trial.html

· https://adwords.google.com/select/KeywordToolExternal

Once you have compiled your targeted list of search terms that best match your chosen market you are ready to begin optimizing your website for higher search engine rankings and therefore greater organic search engine traffic. The larger the KEI number, the better.

The next question that web developers ask themselves after they already have a website is how they can effectively promote their websites. There are two answers that can help them in this regard: search engines and directory submission. Search engine and directories have its own role in driving visitors to your website so it is important to understand their roles to know how you can benefit from it.

But even before you make an effort to get indexed on search engines and submit your site to different directories, you should know the guideline you must follow to promote your site. Search engines and directories have different guidelines you need to follow to get your website listed.

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