Plan your mailings annually along with your sales, workshops and promotions. If done correctly your message will flow with your brand, get a clear message across to your audience, and it will make them take action.

Assuming you have a great graphic artist who designs your marketing materials, mailers and collateral (which is a big assumption, I know)…

Where do you go to get them printed and/or mailed? How do you know which messages will be better to use? How often should you send mail out to your list?

Whatever claims you make about your business, it is going to be scrutinized under critical lens.  Today web surfer is very skeptical. Therefore you need to build credibility around your business. You need to gain trust with your visitors and customers.

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