May
29
Emergency Planning For Small Businesses
May 29, 2008 | Leave a Comment
How prepared are you for some natural or man-made disaster? Now that we are well into the 2008 tornado season here in the U.S., that’s a question many small business owners should be asking themselves. Most people don’t have the first clue as to how to prepare their business for a disaster of any size, but have no fear. By taking the kinds of hazard that might be faced one at a time, we’ll show you how to plan for a disaster and get your company up and running again as quickly as possible.
An Overview of Disaster
May
6
Grants For Minority Owned Small Businesses
May 6, 2008 | Leave a Comment
Some part of society by way of their history or their social strata has a disadvantage. It takes a lot of political will and economic influences to these parts of the society to be at par with others. These minority groups usually get help through their elected leaders which in the senate try to influence key political and economic initiatives.
Grant is direct financial contribution given to you business by the federal, state or local bodies. This contribution is free of any repayments and it is an added boost to your business, which in turn helps the minority rise above the disadvantage. The minority groups have millions of dollars available to them as grants and these minorities may be like African Americans, Asian Americans, Hispanics or Indian Americans.
Apr
30
A Big Hand Up For Small Business
April 30, 2008 | Leave a Comment
Small business owners all over the country are struggling to make ends meet. I’m sure you’ve heard the stats that most business owners go broke in the first 5 years and if that doesn’t kill them the next 5 years most likely will. Unfortunately the truth is a lot of small business owners have found themselves in a rut and may have been better off working for wages.
Mar
12
Six Easy Steps To Create A Basic Marketing Plan
March 12, 2008 | Leave a Comment
“I know we need a marketing plan, but I’m not sure where to start. And, quite frankly, I don’t have time to stop and figure it out.” This comment made recently by a client is typical of the dilemma faced by many small business owners. We know that we need a marketing plan, but the thought of taking time to write one can seem overwhelming.
Mar
12
Systems — Your Ticket To Freedom!
March 12, 2008 | Leave a Comment
Small business owners are famous for working hard to build their dream, but without effective systems in place, these dreams often turn into nightmares. Life becomes an endless, overwhelming to-do list — daily running ever faster on the proverbial gerbil wheel to catch up and keep up. They’re headed for burnout, yet taking time off can be tough.
If you had to take time away from your business, could someone step in and take over without facing confusing challenges and wasting time figuring everything out? Would the business falter or fail? Putting systems in place will free you up to step away when needed. In addition, when you want to sell or hand your business over to others, stepping in to run it will be easier, significantly increasing its value to a potential buyer.
Feb
12
The Layers Of Your Brand
February 12, 2008 | Leave a Comment
Branding is a hot topic in marketing these days, but it’s defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layer.
Here are our definitions of some of the most important Brand Layers:
Brand Foundation
The base from which all brand elements will be created and measured against for accuracy. This layer consists of the following elements:
- Brand Vision is your company’s plan for itself-how your company wants to appear to the world, and how your company wants to grow and change in coming years.
Feb
4
Out Of Control Www Domains
February 4, 2008 | Leave a Comment
People take advantage of small business owners who leap into the online world without the knowledge to make proper choices. Registration of a www domain gives you a license for a set period of time, and must be renewed to retain control, so you do not own it. Don’t wait to be asked the next question “Do you control your website domain?” because twice in 2007 I designed custom websites for clients who lost control due to an uncooperative originating party who registered the domains in question.



